Google intends to limit the flash advertisements on Chrome

Google will also hunt for advertisements based on Flash technology, a change in strategy announced since June. Google has chosen to implement this policy as of September 1, thus aligning it with the recent announcement from Amazon.

On 1 September 2015, Google will share its policy, proposed in June to reduce proliferation Flash advertisements. The choice of date is a good idea: indeed, Amazon reported that its own services also cease to serve Flash ads as of 1 September 2015.

Since June 2015, Google Chrome has indeed a parameter to improve browser performance by pausing the content from third parties plugins left in the tabs in the background. Effective 1 September 2015, this setting is enabled by default on Chrome. This policy change specifically targets Flash advertisements.

Not just about performance

Google has long been trying to encourage advertisers to migrate their content to HTML5 technologies and abandon the tool from Adobe for their inserts: as such it offers a tool to automatically convert Flash content into HTML5 its equivalent and tools to those who would make themselves the transition.

Besides the many criticisms of Flash, the recent rise of malvertising pushes advertising agencies to encourage users to be wary of the technology from Adobe. This new attack vector means the bad actors who use automated ad networks to spread their malware, a phenomenon increasingly common. Cyphort cybersecurity company has published this week a report on the phenomenon, which reported a 300% increase in cases of malvertising between June 2014 and December 2015.

For example, Yahoo, MSN and The Huffington Post have just pin a pirate who had distributed malicious content based on the famous Angler Kit through the advertising content served by these portals. For many researchers, the rise of these practices is widely popularized by the numerous security holes in Flash discoveries in recent years.

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