The previous record was achieved by the iPhone 6, which in the early days of its release had reached the 10 million units. But the context is somewhat different.
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"We are on track to beat the record of last year where we had sold 10 million copies (iPhone 6, Ed) during the first weekend" marketing, announced a spokesman for Apple a few days ago. A perspective since the firm confirmed today officially announces the iPhone 6s and 6s More has sold 13 million copies "just three days after launch."
"Sales of the iPhone and iPhone 6s 6s Plus were amazing, exceeding all records in the history of Apple for a launch weekend, said Tim Cook, Apple's CEO. Comments Guest are fantastic, they love 3D Touch and Live Photos, and we look forward to offer the iPhone and the iPhone 6s 6s More in more countries on October 9. "
China weight
This new record is nonetheless part of a different context for apple because its new features are already available in China, which was not the case with the iPhone 6, marketed in the Middle Kingdom a month its global launch. In total, 6s iPhone were first launched in 12 countries against 10 for his predecessor.
To consolidate these figures, Apple intends course enjoy a healthy segment of high-end smartphones, especially in China and the United States. Of the two largest markets in volume, high-end devices accounted for 17% and 43% of sales in Q2 2015 according GRP.
However, the Chinese market began to falter. To ensure the progress of its iPhone sales, Apple needs China. No wonder that Tim Cook has spoken in August to ensure that the iPhone continued to bring the best to Chinese consumers. And to offset the slowdown, the leader is betting on the development of LTE and the middle class.
In addition, Apple can rely on launches in many other countries by the end of the year. The iPhone and iPhone 6s 6s Plus will be available starting on October 9 in 40 additional countries and in 6 other October 10 and in more than 130 countries by the end of the year.
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